NSCI is a founder-led consultancy. When you engage us, you work directly with the principal: no account managers, no hand-offs, no junior team learning on your budget. One person carries your engagement from diagnosis to delivery, and is accountable for the result.
Daniel Wiggins
Founder and Principal Consultant
Master of Neuroscience (research), UNE
BSc Psychology, Macquarie University
Consulting practice since 2012
Sydney, serving Australia-wide
Daniel is a behavioural scientist and founder based in Sydney. He holds a Master of Neuroscience (research) from the University of New England and a Bachelor of Science in Psychology from Macquarie University, underneath roughly fifteen years of commercial practice in marketing, web development and IT, most of it self-employed.
That practice is not theoretical. Daniel built Ocean Apartments & Coachhouse on the Beach from nothing to an 11-property short-term accommodation portfolio, designing every guest touchpoint from digital discovery to the physical welcome guide, and grew its annual returns by more than 200 per cent across the first seven years. As Marketing Manager for an accommodation group of six independent businesses, he led brand launches, campaigns and crisis communications through the 2022 Northern Rivers floods and COVID border closures. His consulting practice dates from 2012 and includes hospitality clients retained for eight years and counting.
NSCI is the company built around that practice, incorporated in 2026 to bring it under one name.
Plenty of consultants can build a website or run a campaign. The rare thing is being able to explain why it works: why one booking flow converts and another leaks, why one AI rollout gets adopted and another gets ignored. That explanation is the difference between repeating a success and getting lucky once. Degree-level scientific training is what makes it possible.
Honestly.
Including when the honest answer costs us the sale.
Independently.
No vendor commissions, ever.
End to end.
Strategy is carried through to a working, adopted solution.
Lean.
Technology only where it makes financial and operational sense, pointed first at the tasks people do not want to do.
Contact: hello@nsci.au | [phone placeholder] | Book a free consultation
We will take the time to understand your business and give you honest guidance on next steps. No obligation, no jargon, no hard sell.
Book a free consultationWe recommend what works, not what pays us commission. Sometimes the honest advice is to do nothing yet. You will get that advice too.